SWAP Programmes in Plain English
17 Sept 2025
Understanding SWAP and why it matters for employers
A Sector-based Work Academy Programme (SWAP) is a free government scheme that helps jobseekers move into work and gives employers a low-risk way to recruit. The programme is available in England and Scotland and is run in partnership between Jobcentre Plus, local training providers, and employers.
For businesses, a SWAP offers the chance to shape training before candidates arrive for interview. For individuals on benefits, it provides a short route into employment with training, experience, and guaranteed access to an interview. Employers can also use platforms such as SwapPro to streamline partnerships with providers and manage recruitment pipelines more efficiently.
Who can join a SWAP
SWAPs are open to people aged 16 or above who are claiming Universal Credit, Jobseeker’s Allowance, or Employment and Support Allowance. Participants remain on benefits while completing the programme and can receive help with travel or childcare costs.
The scheme is short, usually lasting up to six weeks, which makes it appealing to employers filling vacancies quickly and to jobseekers looking for work without long delays.
How the SWAP structure works
Each SWAP follows three steps that are designed around the needs of local employers.
Pre-employment training
Delivered by a college or training provider, this short course is shaped with input from the employer so that candidates gain the skills needed for the jobs available. Training is funded by government, so there is no cost to the employer.
Work experience placement
Candidates complete a short placement within the business. Employers get to see their potential in practice, while participants gain valuable workplace exposure.
Guaranteed interview
Every participant is given a guaranteed interview or support with the application process. This ensures employers meet motivated candidates who have invested time in training and work experience.
Benefits for employers
Employers using SWAPs report clear and measurable benefits:
Recruitment costs are reduced because government covers training and administration.
Candidates receive training that is directly aligned with business needs.
Staff supervising placements develop mentoring and coaching skills.
Businesses enhance community reputation by supporting local people into work.
According to government evaluation, SWAP participants are 12.5 per cent more likely to move into work compared with similar jobseekers who do not join the scheme. For every pound spent, society gains £5.66 in return over two years, and employers benefit from a pipeline of motivated recruits.
Benefits for jobseekers
For jobseekers, the advantages are equally clear:
Development of new skills tailored to local vacancies.
Real work experience that strengthens CVs.
A guaranteed interview, which increases the chance of securing employment.
On average, participants earn around £1,400 more in the two years after completing a SWAP and work an additional 90 days compared to non-participants. They also build confidence and motivation that supports sustained employment.
Sectors where SWAPs are most effective
SWAPs are flexible and can be designed for any industry, but they have proven particularly effective in health and social care, logistics, construction, hospitality, retail, and customer service.
These sectors face regular challenges in recruiting entry-level staff. A SWAP helps employers to fill roles quickly with individuals who already have sector-specific training. Providers can adapt each programme to focus on the exact skills required, which reduces the time employers spend on induction.
Role of training providers
Training providers play a central role by designing and delivering the pre-employment training element. They work closely with employers to ensure that the content prepares candidates for real vacancies. Providers who engage with SWAPs also strengthen their employer links and deliver training that directly leads to jobs.
Digital platforms such as SwapPro App make it easier for providers to connect with employers, manage candidates, and track programme outcomes in one place.
How to get started with a SWAP
Employers who want to run a SWAP can begin by speaking with their local Jobcentre Plus. The Department for Work and Pensions manages the programme and will connect businesses with training providers.
The process typically involves:
Outlining job requirements and vacancies with Jobcentre staff.
Working with a provider to design short, relevant training.
Hosting participants for work experience.
Offering interviews to candidates at the end of the programme.
For businesses, this is a simple and cost-effective way to fill vacancies with individuals who are motivated, trained, and committed to securing work.